Created in 2004 by husband and wife team Gareth & Ann Hughes when they bought a tired and dated 18 room hotel and transformed it into the award winning Hotel, Llety Bodfor. A combination of Gareth’s business skills and Ann’s design ability has led the business to evolve to now include Seld in the City – a beautiful boutique Cardiff apartment, Seld in Store, Ann Hughes Design
and soon Seld online selling beautiful handpicked products for the home.

Both balance hectic design schedules and spending time at their Hotel with downtime in their beautiful seaside location with their three children.